It all starts with story,
but it’s up to you how to tell it.
Make it memorable.
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Empathy Mapping
Use this template to deeply consider your audience, and how you might connect with them.
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Storytelling and the Brain
A slide to remind you of all the areas of the brain your story-experience can activate.
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Experience Mapping
A simple one-page experience-mapping template to help kickstart your design process.
